媒体融合背景下微动画的创作研究

On the Creation of Micro-animation under the Background of Media Convergence

在媒体融合的时代下,微动画尾随着微电影的步伐来到人们的视野中。微动画作为当下一种主流传播方式,带有“精悍短小”的特点,借助媒体融合的时代优势,微动画作品的创作质量不断被提升,传播范围不断被拓宽。媒体融合为越来越多的创作群体提供便捷的创作大环境,让作者更加自由地分享自己的作品,并有效传播微动画的创作经验,一方面研究媒介融合下微动画的文化特点和历史走向,另一方面试图研究国内微动画创作群体的差异和特征,有效推进中国动画电影的良性发展。

In the era of media convergence,micro-animation follows the pace of micro-movies and comes into people’s vision.As a current mainstream mode of communication,micro-animation is characterized by“preciseness and smallness”.With the advantage of the era of media convergence,micro-animation works have constantly improved their creation quality and and expanded their scope of communication.Media integration provides a suitable creative environment for more and more creative groups,allowing authors to share their works more freely and to effectively spread their creative experience of micro-animation.This paper studies the cultural characteristics and historical trend of micro-animation under media integration on the one hand and tries to study the differences and features of domestic micro-animation creation groups on the other hand in the hope of promoting the sound development of China’s animation films effectively.