以就业为导向的《市场营销学》教学革新模式探究

Research on the Employment Oriented Teaching Innovation Mode of “Marketing”

将就业发展理念融入《市场营销学》课程教学体系,提升部分专业高校大学生就业能力。高校、高职院校方面,应以就业导向教育需求为切入点,做好深层次的教育分析,基于对教学结构、教育内容优化,为人才教育培养及就业教育等工作稳步推进提供多方面支持与帮助。

The concept of employment development will be integrated into the teaching system of "Marketing" to improve the employability of some professional college students. Colleges and higher vocational colleges should take the demand of employment oriented education as the breakthrough point, do a good job in deep education analysis, and provide various support and help for the steady progress of talent education and employment education based on the optimization of teaching structure and education content.