新媒体时代下马克思主义理论大众化规范管理探究

Study on the Standardized Management of Marxist Theory in the Era of New Media

新媒体时代媒介传播语境和生态发生了深刻变化,这让马克思主义理论大众化规范管理迎来了新的机遇,也面临的新的挑战。一方面,新媒体、新技术和新环境改变了马克思主义理论的传播方式,为马克思主义大众化提供了积极的支持。另一方面,受众话语权的提升和多元价值观给马克思主义理论大众化带来了挑战。因此,本文结合管理学理论,提出了一系列规范化的管理体系,希望能够在新媒体时代更好地促进马克思主义大众化的传播。

The context and ecology of media communication in the new media era have undergone profound changes,which has ushered in new opportunities and new challenges for the popularization and standardized management of Marxist theory.On the one hand,new media,new technologies and the new environment have changed the dissemination of Marxist theory and provided positive support for the popularization of Marxism.On the other hand,the improvement of the audience's voice and multiple values have brought challenges to the popularization of Marxist theory.Therefore,the combination of management theory puts forward a series of standardized management systems,hoping to better promote the popularization of Marxism in the new media era.