新作为、新论断与新路径:新时代加强国际传播能力建设的再思考

New Practices,New Viewpoints,and New Approaches:Rethinking the Strengthening of China’s International Communication Capacity in the New Era

加强我国国际传播能力建设既是为改革发展稳定营造有利的外部舆论环境的重要保障,也是构建人类命运共同体的必然要求。党的十八以来,我国初步形成了国际传播的顶层设计和大外宣格局,国际传播能力得到有效提升。习近平总书记“5·31重要讲话”是继党的十九大强调“推进国际传播能力建设”后,对我国国际传播事业作出的新擘画、新论断,也是对继续推进我国国际传播能力建设提出的新要求。当前,应该从我国国际传播领域的矛盾和问题出发,以习近平关于国际传播的新论断和新要求为理论坐标,在内容优化与技术引领、渠道拓展和品牌塑造、对外传播与对内传播协同、新型国际传播人才培养、本土化国际传播理论等方面积极进行创新实践,从而进一步推动我国国际传播能力走向完善和成熟。

Strengthening China’s international communication capacity is an essential guarantee for a favorable external environment of public opinion for the country’s reform,development,and stability and a requirement for a community with a shared future for mankind.Since the 18th CPC National Congress,China has initially formed a top-level design and a big picture for publicizing China to the outside world and enhances significantly China’s international communication capacity.On May 31,2021,General Secretary XI Jin-ping delivered an important speech which,following his emphasis on“improving our capacity for engaging in international communication”at the 19th CPC National Congress,put forward new viewpoints and new requirements regarding China’s international communication capacity.We should,taking the conflicts and problems in China’s international communication as the starting point and XI Jin-ping’s new viewpoints and requirements as theoretical coordinate,innovate such international communication practices as optimizing the content and prioritizing technologies,broadening channels and building brands,coordinating international and domestic communication,training new talents and localizing international theories to further boost the country’s international communication capacity.