博物馆文创产品的地域化跨界开发策略研究

On the Strategy of Regional Cross-border Development of Cultural and Creative Products of Museums

博物馆文创产品的开发是博物馆馆藏资源文化内涵与现代先进创意设计理念融合的产物。在梳理安徽地区博物馆藏品资源的基础上,结合市场需求,将馆藏文物所承载的地域文化元素和精神价值“提炼”成新载体。利用安徽地区特有的材料和造物手法,将博物馆所呈现的地域特色予以视觉化的转换。从馆藏资源中提取藏品的核心元素或典型图案并将其转化为设计元素,突出“文化+创意”,跨界开发出符合大众审美需求且蕴含地域性文化特色的博物馆文创产品,以此来传承可以被承载在文化产品之中的安徽地域文化。

The development of thecultural and creative products of museums is an outcome of the integration of the cultural connotation of the museum's collection resources and modern advanced creative design concepts.Whilesorting the development resources of museum collections in Anhui,this paper,considering the market demand,proposes to"refine"the regional cultural elements and spiritual values carried by the museum collections of cultural relicsinto new carriers,to visually transformthe regional characteristics of the museums by using the unique materials and creation techniques of Anhui.Also,it proposes to extract the core elements or typical patterns from the resources of museum collections and convert them into design elements so as to highlight the"culture+creativity"so that cultural and creative products of museums that meet the public's aesthetic needs and contain regional cultural characteristics can be developed in a cross-border way so as to inherit the regional culture carried in the cultural creation products Anhui.