SWOT视角下的藏族服饰产业化浅析

Analysis of Tibetan Apparel Industrialization from the Perspective of Swot

藏族服饰是藏族文化的重要载体,随着藏区经济的发展和对外开放程度的提高,藏族服饰正面临着市场化、全球化等一系列新的挑战,如何推动服饰文化向产业化道路转型是藏族服饰面临的一大问题。本文利用SWOT法分析了藏族服饰的优势、劣势、机遇和威胁,并提出藏族服饰产业化的发展对策。

Tibetan costumes are an important carrier of Tibetan culture.With the development of the economy in Tibetan areas and the increase in opening to the outside world,Tibetan clothing is facing a series of new challenges such as marketization and globalization.How to promote the transformation of clothing culture to the road of industrialization is a major problem faced by Tibetan clothing.This article uses the SWOT method to analyze the advantages,disadvantages,opportunities and threats of Tibetan clothing,and proposes the development countermeasures for the industrialization of Tibetan clothing.