浅析郑州地域文化元素在文创产品设计中的应用

Analysis on the Application of Zhengzhou Regional Cultural Elements in the Design of Cultural and Creative Products

郑州地域文创产品设计可以推动文化创意产业发展,有效提升区域的文化软实力。本文在研究郑州地域性文化的基础上,分析郑州地域文化元素在文创产品设计中的应用价值以及在文创产品设计中的应用表达,加入新媒体新科技的运用与拓展和融入CMF设计理念新视角,挖掘地域文化内涵,为郑州地域性文创产品设计多样化发展提供参考。

Zhengzhou Regional Cultural and creative product design can promote the development of cultural and creative industries and effectively enhance the regional cultural soft power.Based on the study of Zhengzhou Regional Culture,this paper analyzes the application value of Zhengzhou Regional Cultural Elements in cultural and creative product design and their application expression in cultural and creative product design,adds the application and expansion of new media and new technology and integrates into the new perspective of CMF design concept,excavates the connotation of regional culture,and provides reference for the diversified development of Zhengzhou Regional Cultural and creative product design.