探析武汉老字号“汪玉霞”品牌包装的设计

Packaging Design of Wuhan’s Time-honored“Wang Yuxia”Brand

生活水平的提高,使得更多的人对生活用品的需求也越来越广泛。大部分产品已经从原来基本生存的需求向精神需求转变。所以很多产品在进行生产设计的过程当中,除了需要对产品本身的质量给予足够的关注之外,还需要对产品的外包装进行设计研究,这就要求包装设计师针对产品的特点进行包装的深度思考,结合市场的实际需求、将物流因素、文化因素、销售因素、客户需求因素进行融入,提高包装设计的科学性、合理性以及多元性,保证产品在市场上的地位。

The improvement of living standards has caused more people to have more and more extensive demands for various products that they need in life,and products are also developing in a diversified direction.Most of the products have been transformed from the original basic survival needs to the spiritual needs of people today.Therefore,in the process of production design for many products,in addition to paying enough attention to the quality of the product itself,it is also necessary to carry out product packaging design and optimization work,which requires packaging designers to consider in-depth packaging based on the characteristics of the product,Combine the actual needs of the market,integrate logistics factors,cultural factors,sales factors,and customer demand factors to improve the scientificity and rationality of packaging design.Traditional food in some places is deeply loved by the masses.With the development of diversification,its packaging needs to be updated to ensure its position in the market.