体育消费链破解冰雪经济体多元困局的策略研究

Research on the Strategy for the Sports Consumption Chain to Solve the Predicament of the Ice and Snow Economy

冰雪经济是驱动体育内需消费的重要动力,对完善体育经济形态具有重要意义。研究基于区域经济发展打造冰雪经济的战略部署,在明晰体育消费链与冰雪经济体内涵表征的基础上,深挖冰雪经济体区域发展的异质性困局、人力资本的循环性困局、产品服务的供给性困局等要素困局以及与要素关联所形成的多元困局,并通过深入分析体育消费链嵌入冰雪经济体的影响效果,提出"跨时空、促协调;育人才、强效率;稳基础、拓市场;优模式、强消费;树竞合、促升级"5条应然路径,为实现冰雪经济可持续性发展提供重要的理论与实践参考依据。

The ice and snow economy is an important driving force for domestic sports consumption,and is of great significance to improving the sports economy.Based on the strategy of relying on regional economic development to build an ice and snow economy,this study clarifies the connotations of the sports consumption chain and the ice and snow economy,fully analyses the heterogeneous predicament facing the regional development of the ice and snow economy,the cyclical predicament of human capital,the predicament of product and service supply and other predicaments.And through in-depth analysis of the impact of integrating the sports consumption chain into the ice and snow economy,this study proposes five practical paths:span time and space to facilitate coordination;foster professionals and enhance efficiency;stabilize the foundation and grow the market;optimize the model and boost consumption;compete,cooperate and upgrade.These are expected to provide theoretical and practical references for realizing the sustainable development of the ice and snow economy.