互联网+时代职业化网络主播探究

Research on Professional Network Anchors in the Internet Plus Era

随着网络技术的迅猛发展,互联网+时代到来,直播行业悄然兴起,网络主播这一职业应运而生,并成为官方认可的一种新兴职业,网红主播成为当下最稀缺的人才资源之一。从其身份看,网络主播类型可分为半职业化和全职业化两大类。职业化网络主播除了具有符合粉丝审美的颜值与气质外,还需具备政治自觉和法规意识、语言策划与运用能力、精品意识、稳定的心理素质和学习能力、创新和创意能力、对职业永葆敬畏之心。职业化网络主播如何孵化、如何进行人才培养、如何在良性轨道上持续发展,这是摆在相关互联网行业、教育行业面前值得深度思考并付诸实践探索的课题。

With the rapid development of network technology and the advent of the Internet plus era,the live streaming industry has sprung up,giving rise to the occupation of network anchors which has been officially recognized and now becomes one of the scarcest human resources.In terms of their identities,network anchors can be divided into two categories:semi⁃professional and professional.In addition to their appearance and temperament catering to the taste of fans,professional network anchors should also be equipped with political and legal awareness,language planning and application ability,quality awareness,stable psychological quality,learning ability,innovation and creativity ability,and should always show respect for their career.How to incubate professional network anchors,how to train talents and how to develop constantly on the benign track are main concerns for relevant Internet and education industries.