高校马克思主义理论新媒体传播路径探析

Research on New Media Transmission of Marxist Theory in Colleges and Universities

新媒体时代是一个信息、通信与传播空前发展的时代,当代青年认知和接受马克思主义理论所呈现的新特点对马克思主义理论的传播途径提出了新要求。相较于以传统媒体为主要介质的传播形式,以短、轻、碎片化等为典型特征的新媒体传播形式赢得了青年学生的欢迎和追捧。基于互联网语境下高校青年学生理论接受的惯性审视,探讨简洁而不失厚重的理论精华、轻松而不失严谨的新媒体传播范式,对于提升高校青年马克思主义理论入耳入脑入心入行有效性具有较强的现实意义。

The era of new media is characterized by unprecedented development of information and communication.The new characteristics of the way though which contemporary youth recognizes and accepts Marxist theory put forward new requirements for the transmission of Marxism.Compared with the traditional form of communication,the new media communication form,with its short,light and fragmented characteristics,has been welcomed and accepted by the young generation.Therefore,it is helpful to form a new paradigm of transmission through new media for attracting the younger generation,enhancing the effectiveness of theoretical communication,and popularizing Marxist theory in colleges and universities.