丝绸之路经济带背景下陕西省农产品品牌建设研究

Research on Brand Building of Agricultural Products in Shaanxi Province Under the Background of the Silk Road Economic Belt

本文介绍了陕西省农产品品牌建设概况,分析了其中存在的问题,并提出了相应的对策,具体包括加强品牌现代信息化建设、加强品牌文化观念、多渠道进行品牌宣传等方面内容,以期为丝绸之路经济带背景下陕西省农产品品牌建设提供参考。

This paper introduced the general situation of brand building of agricultural products in Shaanxi Province,analyzed the problems existing in the brand building,and proposed corresponding countermeasures,including strengthening the modern information construction of the brand,strengthening the concept of brand culture,and branding through multiple channels and so on,so as to provide reference for the brand building of agricultural products in Shaanxi Province under the background of the Silk Road Economic Belt.