单身经济下重庆火锅包装设计创新

Research on packaging design innovation of Chongqinghot pot under single economy

阐述了重庆火锅行业在现行“单身经济”浪潮中,打破传统火锅消费场景,将火锅包装向小型化、便捷化发展,在包装中与消费者的情感产生共鸣,呈现出包装的社交属性,将“单身经济”与重庆火锅两个属性完全不一的个体进行融合,促进重庆火锅包装设计的未来发展。

Chongqing hot pot has seized the tide of“single economy”and changed the dining form of hot pot with many people eating,and then broke the traditional consumption scene of hot pot.The packaging of Chongqing hot pot gradually developed to miniaturization and convenience and reflected the emotional resonance with consumers in the packaging.Moreover,it presented the social attributes of the packaging,and met the consumption needs of consumers.“Single economy”and chongqing hot pot,the two completely different attributes of the individual integration,promote the future development of Chongqing hot pot packaging design.