“互联网+”背景下林业电商发展策略探究

Research on the Development Strategy of Forestry E-commerce under the Background of“Internet+”

“互联网+”背景下,电子商务已经成为许多传统产业转型的重要手段,同时催生了众多热门的第三方购物平台,现代信息技术与电商的融合也为许多传统产业注入了新的活力,让传统产业变得“信息化、智慧化”,实现了质的飞跃。林业作为我国传统的基础产业,正处于向电商转型的初级阶段。以林业电商为探讨对象,分析了我国林产品销售过程中存在的共性问题,并结合实际与经验从人才引进、物流运输、品牌打造、信息获取等方面提出了相关建议。

Under the background of“Internet+”,e-commerce has become an important means for the transformation of many traditional industries.At the same time,it has spawned many popular third-party shopping platforms.The integration of modern information technology and e-commerce has also injected new vitality into many traditional industries,and it also made the traditional industries“informatized and intelligent”,and achieve a qualitative leap.As a traditional basic industry in China,forestry is in the initial stage of transforming to e-commerce.This paper analyzed the common problems existing in the sales process of forest products in China by taking forestry e-commerce as the object of discussion,and it put forward relevant suggestions in terms of talent introduction,logistics and transportation,brand building,and information acquisition based on reality and experience.