摘要
互联网技术的发展正在改变家政行业的竞争格局,传统家政企业的商业模式已无法满足新时代的需求,在不断转型的过程中,家政企业必须以商业模式为竞争焦点,Osterwalder提出的商业模式画布理论,是一种系统的商业模式分析工具。本文以我国家政行业领跑者之一的雷氏普爱企业为例,基于画布理论对其九大要素做出具体论述,评价在商业模式创新过程中的优劣势,对我国家政企业的商业模式创新提供参考借鉴。
The development of Internet technology is changing the competitive landscape of the housekeeping industry.The business model of traditional housekeeping enterprises can no longer meet the needs of the new era.In the process of continuous transformation,housekeeping enterprises must focus on business models.The business model canvas theory proposed by Osterwalder is a systematic business model analysis tool.This article takes Lei’s Love,one of the leaders in the political industry in China,as an example.Based on the business model canvas theory,it makes a specific discussion of nine elements,evaluates the advantages and disadvantages in the process of business model innovation,and makes innovations in the business model of China’s political enterprises as reference.
作者
高爱芳
李芸
赵媛
熊筱燕
GAO Aifang;LI Yun;ZHAO Yuan;XIONG Xiaoyan(Nanjing Normal University Ginling College)
出处
《中国商论》
2021年第23期105-107,共3页
China Journal of Commerce
基金
国家社科基金:新时代城市家政服务业发展规范化标准化研究(20BSH116)
江苏省社科联项目:5G背景下江苏家政产业升级路径研究(20SCB-16)。
关键词
互联网家政
商业模式
画布理论
雷氏普爱
领跑者
Internet housekeeping
business model
business model canvas theory
Lei’s Love
leaders