重庆古镇出游指数评价

Travel Index Evaluation of Ancient Towns in Chongqing

基于科学的评价方法,构建1套指标评价体系,通过8个步骤,从30个目标古镇的资源本底、产品服务、好耍爆点三大维度进行综合评价分析,并对评价结果进行综合评价。旨在客观、全面、科学地对重庆古镇进行评价,为游客在古镇出游时提供选择参考,同时为古镇的提升提供指导。

Based on people’s needs and feelings, we constructed a set of index evaluation system based on scientific evaluation methods. Through eight steps, we made a comprehensive evaluation and analysis from the three dimensions of resource background, product service and hot spots of 30 target ancient towns, and made a comprehensive analysis on the evaluation results. The purpose is to evaluate Chongqing ancient towns objectively, comprehensively and scientifically, so as to provide reference for tourists in ancient towns and some guidance for the improvement of the ancient town planning.