数字视觉文化语境下徽州传统村落文化的创新利用

Innovative Utilization of Huizhou Traditional Village Culture in the Context of Digital Visual Culture

数字视觉文化语境下,传统文化资源利用方式面临变革.徽州传统村落文化资源的创造性开发利用要把握视觉文化时代的传播规律,借助大数据时代赋权和数字化技术优势,克服传统传播模式的局限性,激发徽州传统村落文化自身具备的高度活化价值.通过强化视觉文化的全数据库建设和活化运用,借助大数据技术增强互动传播,重视可视化传播案例设计,打造徽州村落文化传播的数字沉浸感,实现徽州传统村落文化资源的数字化和创造性转化,以数字化模式重构徽州传统文化的当代视觉文化传播.

In the context of digital visual culture,the utilization mode of traditional culture is facing change.The creative development and utilization of Huizhou traditional village cultural resources should grasp the communication rules in the era of visual culture,overcome the limitations of traditional communication mode and stimulate the high activation value of Huizhou traditional village culture with the help of empowerment in the era of big data and the advantages of digital technology.This paper holds that the digital and creative transformation of Huizhou traditional village cultural resources should be realized by strengthening the construction and activation of the full database of visual culture,enhancing interactive communication with the help of big data technology,paying attention to the design of visual communication cases,and creating a digital immersion sense of Huizhou village cultural communication,so as to reconstruct the contemporary visual culture communication of Huizhou traditional culture with digital communication.