龙岩文商旅产业融合发展研究

Integration of Development of Cultural,Commercial and Tourist Industries in Longyan

产业融合是经济发展的必然趋势,也是产业发展的现实选择。文商旅三大产业关联度较高,融合产生的效益显著,是产业跨界融合的最典型代表。面向“十四五”,结合文商旅产业价值链理论,龙岩经济发展需要抓产业融合促动能转换,实现经济高质量发展。立足龙岩文商旅产业现状,把握特色内涵、做好品牌定位是出发点,立足优势资源、挖掘培育标杆是至高点,根据文化特点、做好空间布局是关键点。应通过多举措塑造全新价值链,实现产业互动价值提升,把文商旅产业培育成龙岩高质量发展的战略性支柱产业。

Industrial integration is an inevitable trend of economic development and a realistic choice for the industrial development.The three major industries of cultural,commercial,and tourist ones are highly related,whose benefits of integration are significant.They are most typically representing the cross-industry integration.By collecting and consulting the related publications and materials,research on the theory of reconstructing the value chain of the cultural,commercial and tourist industries.While conducting the“14th Five-Year Plan”,Longyan’s economic development needs to focus on industrial integration to promote the conversion of kinetic energy and achieve high-quality economic development.Based on the status quo of Longyan cultural,commercial and tourist industries,this paper tries to analyze the existing problems and development trend.The results of the research show that grasping the connotation of characteristics and positioning the brand are the starting points,based on the superior resources,digging up and cultivating the benchmarks are the highest points,and doing a good job of spatial layout in accordance with cultural characteristics are the key points.Therefore,multiple measures should be taken to shape a new value chain,realize the increase of industrial interactive value,and cultivate the cultural,commercial and tourist industries into a strategic pillar industry for the high-quality development of Longyan.