摘要
在系统梳理相关文献的基础上,提出顾客在线参与CSI的概念界定、研究视角和主要形式;从顾客、企业和技术3个方面,分析顾客在线参与CSI的影响因素;从企业、顾客和社会3个层面,总结顾客在线参与CSI的作用结果;并据此构建顾客在线参与企业社会创新的理论分析框架,探讨未来研究的4个主要方向。
Based on the three aspects of corporate social innovation types,customer-enterprise relationships and corporate social innovation process,the form of online customer participation in corporate social innovation are summarized.Then it summarizes the main driving factors of online customer participation in corporate social innovation by using the method of literature review,and analyzes the consequences of online customer participation in corporate social innovation from the three levels of enterprise,customer and society.On this basis,a preliminary theoretical analysis framework of online customer participation in corporate social innovation is constructed,and four main directions of future research are discussed.
作者
范钧
边眺
张元强
Fan Jun;Bian Tiao;Zhang Yuanqiang(School of Business Administration,Zhejiang Gongshang University,Hangzhou 310018,China)
出处
《科技管理研究》
CSSCI
北大核心
2021年第23期20-28,共9页
Science and Technology Management Research
基金
国家社会科学基金重点项目“基于社会价值共创的顾客在线参与企业社会创新研究”(20AGL019)。
关键词
顾客在线参与
企业社会创新
影响因素
作用结果
online customer participation
corporate social innovation
influencing factors
effect result
