“少即是多”理念下的汽车品牌标志优化设计

OPTIMIZED DESIGN OF AUTOMOBILE BRAND LOGOS IN CONCEPT OF“LESS IS MORE”

汽车品牌标志作为汽车品牌理念及文化的视觉表达载体,在品牌传播建设中起着重要的作用。目前在“少即是多”设计理念影响之下,现代汽车品牌标志逐渐变得简洁化,文章通过对汽车品牌标志案例进行分析,总结并归纳“少即是多”设计理念下汽车品牌标志优化设计意义及其设计方法。通过文章的研究,以期能更好地研究汽车品牌标志在未来的发展方向。

As a visual expression carrier of the concept and culture of the car brand,the car brand logo plays an important role in the construction of brand communication.At present,under the influence of the design concept of"less is more",Hyundai's brand logo is gradually becoming simpler.The article analyzes the case of car brand logos and summarizes and summarizes the optimization of car brand logos under the design concept of"less is more"The meaning of design and its design method.Through the research of the article,we hope to better study the development direction of automobile brand logo in the future.