基于“上瘾”模型的手游签到交互设计研究

RESEARCH ON INTERACTION DESIGN OF MOBILE GAME SIGN-IN BASED ON“ADDITION”MODEL

随着互联网人口红利的消失,游戏厂商的获客成本越来越高,提升现有用户的活跃度和留存量尤为重要。文章基于“上瘾”模型将用户签到行为进行拆解,结合经典案例,为游戏厂商在触发、行动、多变的酬赏、投入四个环节提出设计策略。以期提高现有用户的活跃度和留存量。

With the disappearance of the Internet demographic dividend,the cost of acquiring customers for game manufacturers is getting higher and higher,and it is more important to improve the activity and retention of existing users.Based on the Hooked Model,this paper disassembles the user's check-in behavior,combined with classic cases,and proposes design strategies for game manufacturers in the four links of triggering,action,variable rewards,and investment.The research in this article provides a theoretical basis for game check-in to increase the activity and retention of existing users.