长线营销策略:一切终究指向体验

Long Term Marketings Jtrategy:Coverything Wtimately Points to Cxperie nce

"宇宙尽头是带货",在兴趣电商崛起的时代,酒饮行业似乎还未完全从传统营销模式中回过神来。而如何开发年轻受众对产品的兴趣,到培养年轻受众的消费惯性,再到提高年轻人对品牌的认同度与复购率,则需要企业培养长线营销的思维,重点关注年轻人的消费体验。

"The end of the universe is selling."In an era where the interest-based social commerce model is on the rise,it seems that the alcoholic beverage industry has not yet fully recovered from the traditional marketing model.How to develop young audiences'interest in products,to cultivate young audiences'consumption inertia,and then to increase young people's recognition of the brand and repurchase rate,requires companies to develop a longterm marketing mindset and focus on young people's consumption experience.