大中型商场使用后评价研究——以武汉市经开永旺梦乐城为例

Study on Post-Occupancy Evaluation of Large and Medium-Sized Shopping Mall——A Case of AEON Mengle City in Economic Development Zone of Wuhan

近年来随着生活水平的提高,人们对于购物的需求越来越高涨,互联网中逐渐出现许多点评反馈类的网站,这类网站影响着消费者的消费选择,作为消费场所的商场建筑也成为点评对象的其中之一。日积月累的点评数据反映着消费者对商场使用后的直观感受。本文以武汉市经开永旺梦乐城商场为例,将美团App的点评数据与商场使用后评价相结合,通过数据处理和分析得到消费者的关注度评价结果和满意度评价结果,提出商场设计布局建议与管理改进措施。

In recent years, with the improvement of living standards, peoples’ demand for shopping is getting higher and higher, and many comment and feedback websites gradually appear on the Internet, which affect consumers’ consumption choices, and shopping malls, as places of consumption, have become one of the objects of comment. The accumulated review data reflects consumers’ intuitive feelings after visiting the mall. In this paper, taking the AEON Mengle City Shopping Mall in Wuhan Economic Development Zone as an example,combining the review data of Meituan APP with the post-occupancy evaluation of the shopping mall, the evaluation results of consumers’ attention and satisfaction are obtained through data processing and analysis, and the suggestions for the design layout and management improvement measures of the shopping mall are put forward.