数字媒体技术改善展览建筑观展体验的研究——以广州地区博物馆为例

Research on Improving the Exhibition Experience of Exhibition Buildings with Digital Media Technology——A Case of the Museums in Guangzhou

近年来,高速发展的信息技术渗透在人们生活的各个方面,而信息技术在展览建筑中的应用更为广泛,其最直观的表现在于展示的智能化,这在一定程度上改变了观众的观展体验。本文以广州地区的展览建筑为例,通过文献分析、案例分析及对比分析等方法对数字媒体技术在展览建筑中的应用展开研究,阐述数字媒体技术对观展体验的积极影响及其适用对象,进一步提出展览建筑提升观展体验的更新策略,同时思考当今展览建筑的发展方向,在体验经济时代为展览建筑探寻可持续发展之路。

Nowadays, the development of information technology has made it penetrate into all aspects of our life, and information technology is more widely used in exhibition buildings. Its most intuitive performance lies in the intelligence of the exhibition, which has affected the people’s viewing experience. Taking exhibition buildings in Guangzhou as an example, this paper studies the application of digital media technology in exhibition buildings through literature analysis, case analysis, and comparative analysis, expounds on the positive impact of digital media technology on exhibition experience and its applicable objects, and further puts forward the renewal strategy of exhibition buildings for improving exhibition experience. At the same time, it discusses the development of todays’ exhibition buildings,and explores the sustainable development path for exhibition buildings in the era of the experience economy.