浅谈饲料添加剂企业的品牌战略

Brief Discussion on Branding Strategy of Feed Additives Enterprises

当前,企业的竞争主要是以品牌为代表的综合实力的竞争,本文论述和探讨了饲料添加剂企业实施品牌战略的必要性、遇到的主要问题和实施品牌战略的对策等内容,希望能为添加剂企业的品牌战略选择和实施提供参考和借鉴。

Nowadays the competition among enterprises is mainly the competition of comprehensive strength represented by brand.This paper analyses and discusses the necessity,main problems and countermeasures on implementation branding strategies in feed additive enterprises,and we hope to provide references for the selection and implementation of branding strategy in additive enterprises.