基于战略管理的营利性民办高校可持续发展研究

A Study on Sustainable Development of Profit-Making Private Colleges and Universities Based on Strategic Management

自从国家对民办学校提出分类管理改革后,营利性民办高校获得了法律上的认可,教育部关于独立学院转设的要求,更是加速了分类管理的进程。在此背景下,部分民办高校已经选择为营利性。本文基于战略管理的思想,在分析了营利性民办高校发展目标的基础上,提出了营利性民办高校的可持续发展理念,并参照战略管理分析方法,从外部环境、内部资源及办学能力3个方面对营利性民办高校的可持续发展进行了研究,并提出相应建议,对政府部门出台管理政策和营利性民办高校实现可持续发展具有参考意义。

Since the implementation of the policy of classified management reform for private schools,profit-making colleges and universities have gained legal recognition.The transformation requirement made by the Ministry of Education has accelerated the process of classified management.Under this background,some private colleges and universities have become profit-making ones.Based on the concept of strategic management as well as the analysis of the objectives of development of profit-making private colleges and universities,this paper puts forward the concept of sustainable development for them.According to analytical methods of strategic management,it also studies the issue in the aspects of external environment,internal resources and school-running capacity.Finally,it presents relevant suggestions which can provide reference for management policies made by the government as well as sustainable development of profit-making private colleges and universities after the classified management.