网综《乘风破浪的姐姐》破圈密码探析

Explore the Causes of Popularity about Reality Talent Show for"SistersWho MakesWaves"

近几年,随着爱奇艺自制综艺节目《偶像练习生》的异军突起,网络选秀综艺节目开始渐成趋势,再加上追星文化的盛行,观众对于国内偶像的需求越来越多。在这些热点趋势的共同促进下,湖南卫视通过聚焦女团和大龄女星这两个热点,打造出了一款以30岁以上女艺人为主的选秀综艺节目,该节目一经推出立马形成了媒介奇观。本文主要从其选秀对象、节目主题和网络营销方式这三个角度进行分析,以期能够解释其能成为现象级爆款的原因,同时也对该节目的不足之处做出相应的反思。

In recent years,With the popularity of self-made show idol producer,reality talent shows began to become a trend,In addition,the culture of adore a star is very popular,The audience's demand for domestic idols is increasing.With the mutual promotion of these trends,Hunan Satellite TV focuses on women's groups and age,Created a reality talent show focusing on female artists over the age of 30.The show created a sensation as soon as it came out,This paper mainly analyzes from three perspectives:participants,program theme and network communication behavior,hope to explain why the reality talent show is so popular.At the same time,it also reflects on the shortcomings of the show.