公路文化与旅游产业融合的品牌设计与发展研究

Research on Brand Design and Development of the Integration of Highway Culture and Tourism Industry

为了提升公路的服务品质和质量、提升公路使用者的体验感,本文提出公路文化与旅游产业融合的品牌设计方法。并结合江苏省盐都区的案例,分析融合机制和品牌设计两大关键方面,设计出品牌名称、口号和LOGO,并提出品牌营销与发展的相关策略。研究成果可以强化融合品牌的社会服务效益,有助提升社会经济效益,促进公路的高质量发展。

In order to improve the service quality and quality of highways and enhance the experience of highway users,this article proposes a brand design method for the integration of highway culture and tourism industry.Combined the case of Yandu District,Jiangsu Province,analyzed the two key aspects of integration mechanism and brand design,designing the brand name,slogan and LOGO,and proposed relevant strategies for brand marketing and development.The research results can strengthen the social service benefits of the integrated brand,help improve social and economic benefits,and promote the high-quality development of highways.