基于设计事理学的故宫博物院文创产品创新策略

Innovation Strategy of Cultural and Creative Products of the Palace Museum Based on Design Science Methodology

中国文化创意产业发展态势逐步稳健,作为新兴产业的文化创意产品开发覆盖领域广泛。为了改善文化创意产品缺乏完备开发理论体系的问题,以北京故宫博物院文创产品为切入点讨论中国博物馆文创产品的发展现状和设计价值。通过分析设计事理学中“事”与“物”的脉络,试图讨论故宫文创产品设计外部与内部不同影响因素的研究方法,最终提出设计事理学系统思想指导的故宫文化创意产品创新策略,为推动文化创意产业的可持续发展提供多种可能性。

China’s cultural and creative industries continue to develop,and the development of cultural and creative products covers a wide range of emerging industries.In order to address the problem of lacking a complete theoretical system for the development of cultural and creative products,this paper takes the cultural and creative products of the Palace Museum as a cutting point to discuss the development status and design value of cultural and creative products of Chinese museums.By analyzing the context of“things”and“objects”in the design science methodology,this paper attempts to discuss the research methods of different external and internal factors affecting the design of cultural and creative products of the Palace Museum.It puts forward the innovation strategy of cultural and creative products of the Palace Museum under the guidance of the systematic thought of the design science methodology,which provides a variety of possibilities for promoting the sustainable development of cultural and creative industries.