甘肃省体育产业与旅游产业融合发展路径研究

Research on the Integration Development Path of Sports Industry and Tourism Industry in Gansu Province

采用实地调研、访谈及逻辑分析等研究方法,对甘肃省体育产业和旅游产业融合的路径进行了科学研究。依据研究结果,提出甘肃省体育产业与旅游产业融合发展六路径:政策引领带动路径;组织竞合驱动;资金运作驱动;资源、功能、信息、技术共享促动;产品研发、塑造带动路径;市场主导推动路径。

Using the research methods of field investigation,interview and logical analysis,this paper makes scientific research on the integration path of sports industry and tourism industry in Gansu Province.According to the research results,six paths for the integrated development of sports industry and tourism industry in Gansu Province are proposed:policy-led and driven path;organizational competition and cooperation driven;capital operation driven;resource,function,information and technology shaping driving path;product development and shaping driving path;market leading driving path.