从积极老龄化到乌托邦幻想:基于抖音平台老年网红的分析

From Active Aging to Utopian Fantasy:Based on the Analysis of Elderly Internet Celebrities on the TikTok

在人口老龄化和技术赋权的双重背景下,本文主要运用文本分析法探究四位抖音老年网红的媒介形象.研究发现,自媒体平台上的活跃老年用户得益于技术赋权和积极化的社会关系重构,展现出与以往社会认知相比较大的反差,突破了传统社会对老年群体的刻板印象和固有认知.进一步研究则表明,抖音老年网红的日常生活与媒介生产存在着“双向驯化”,并受到原型叙事影响、商业文化规训、多元他者赋魅等多重作用,短视频平台对老年群体的技术赋权也有异化为“乌托邦式幻想”的可能.

Against the dual background of population aging and technological empowerment,this article mainly uses text analysis to analyze the media images of four elderly internet celebrities on the TikTok.The study found that active elderly users on the We-Media platform benefited from technological empowerment and positive social relationships,showing a great sense of contrast,and breaking through the stereotypes and inherent cognitions of the elderly in the traditional society.Further research shows that the daily life and media production of elderly Internet celebrities on TikTok have domesticated in both directions.Influenced by prototype narratives,disciplined by commercial culture,and enchanted by multiple others,it’s possible for technological empowerment that the short video platform endows to the elderly to alienate to“utopian fantasy”。