电商零售企业融资风险管理研究——以苏宁易购为例

Research on Financing Risk Management of E-commerce Retail Enterprises——Taking Suning.com as an Example

在电商发展的早期,许多电商零售公司使用“烧钱开路”,这就意味着电商零售行业有急切融资的需要。当然,融资肯定伴随着风险,尤其是融资方式繁多的大企业。2021年,苏宁易购频频登上热搜,进入大众的视野,从解散江苏苏宁足球队、频频质押股权,到最后深圳国资进场接盘部分股权,可以看出苏宁内部资金链的窘迫,以及对于融资的迫切需求。苏宁作为零售业的巨头,也是转型新零售的代表企业,它的融资发展以及风险控制管理可以说是很多企业的缩影。大量融资必然伴随高风险,所以研究苏宁融资的风险控制管理有一定的研究意义。本文主要分析了苏宁易购的融资状况和风险管理,并提出了相应的建议,以供参考。

In the early development of e-commerce,many e-commerce retail companies used the method of“spend-ing a large amount of money to open the way”,which means that the e-commerce retail industry has an urgent need for financing.Of course,financing must be accompanied by risks,especially large companies with a variety of financing methods.In 2021,Suning.com frequently became the hot spot and entered the public’s vision.From the dissolution of the Jiangsu Suning football team,frequent pledges of equity,and finally Shenzhen State-owned assets entering the market to take part of the equity,people can see the dilemma of Suning’s internal capital chain and the urgent need for financing.As a giant in the retail industry,Suning is also a representative company in the transformation of new retail.Its financing development and risk control management can be said to be the epitome of many companies.A large amount of financing is bound to be accompanied by high risks,so it is of certain research significance to study the risk control management of Suning’s Finance.This article mainly analyzes Suning.com’s financing status and risk management,and puts forward corresponding suggestions for reference.