基于电子商务的企业经营管理及其创新探究

Research on Business Operation Management and Innovation Based on E-commerce

近几年,国内电子商务快速发展,电商已经融入人们的生活和企业经营中,给人们的社交和购物带来便捷,极大推动了社会向前发展,给企业带来巨大的商机。在电商环境下,企业要转变传统经营模式,创新运营管理电商,提升企业的经营水平。基于此,本文分析了电子商务环境创新企业经营管理的重要性,重点探讨了在电商环境下,企业经营管理的创新策略。

In recent years,with the rapid development of domestic e-commerce,e-commerce has been integrated into people’s life and business operation.E-commerce brings convenience to people’s social networking and shopping.E-commerce also greatly promotes the development of society and brings huge business opportunities to enterprises.In the e-commerce era,enterprises should change the past traditional business model,innovate operation and management of e-commerce,and improve the business level of enterprises.Based on this,this paper analyzes the importance of innovative enterprise management for operation in the e-commerce era,and focuses on the innovative strategies of enterprise management for operation in the e-commerce era.