体旅融合视域下区域形象研究——以山西省为例

A Research on the District Image under the Prospect of the Combination of Sports and Tourism——Taking Shanxi Province as an Example

本文运用文献资料法、专家访谈法、多学科交叉法等研究方法,通过体旅融合方式对山西省的对外形象进行建构与传播,提出传播路径,以期将山西省塑造成一个民风淳朴、环境优美、充满地方特色的旅游休闲形象。

Through literature review,expert interview and multidisciplinary research,this paper does a research on the construction and promotion of the external image of Shanxi Province through the combination of sports and tourism.The promotion path is proposed,with the purpose of creating the image for Shanxi with full of honest citizens,beautiful environment and a touristic destination with local characteristics.