汽车数字仪表视觉设计要素的感性工学分析

Kansei Engineering Research on Visual Design Elements of Automobile Digital Instrument

在感性工学理论框架下,研究汽车数字仪表视觉设计要素与用户情感认知的关系。通过聚类分析法选出具有代表性的汽车数字仪表样本和感性意象词汇,运用语义差分法对样本数据的感性意象进行分析评价。利用主成分分析法降维,用少数变量表示总体变量数据信息。提炼出汽车数字仪表的视觉设计元素,构建感性意向空间。应用数量化理论一构建汽车数字仪表视觉设计要素与用户感性意象特征关系的预测模型,量化了感性诉求与汽车数字仪表的关系。在汽车数字仪表视觉设计过程中运用该模型,可有效提高汽车数字仪表视觉设计的科学性和客观性,为汽车数字仪表视觉界面设计提供理论基础。

Under the theoretical framework of Kansei engineering,relationship between visual design elements of automobile digital instruments and perceptual images of users were studied.Cluster analysis was used to select representative automobile digital instrument samples and appropriate perceptual image vocabulary,and semantic difference method was used to evaluate the perceptual image of sample images.Principal component analysis was used to reduce dimension,with a few variables represented overall data information.The visual design elements of automobile digital instrument were extracted,and the perceptual intention space was constructed.The quantification theory I was applied to build a prediction model of the relationship between visual design elements of digital instrument and user’s perceptual image characteristics.The relationship between the emotional appeal and the automobile digital instrument were quantified.The application of this model in the visual design process of automobile digital instrument can effectively improve the scientificity and objectivity of the visual design of automobile digital instrument,providing a more reliable theoretical basis for the visual interface design of automobile digital instrument.