环巢湖区域旅游文化品牌塑造探微

On Cultural Brand Strategy of Creating a Characteristic Town Around Chaohu Lake

打造环巢湖特色小镇的文化品牌是提升城市形象,发扬乡镇文化的有力举措。本文以打造旅游文化品牌为切入点,深入挖掘和分析环巢湖特色小镇的地域文化,探讨其介入乡镇旅游和文化品牌塑造的可行性策略,为环巢湖文化圈的复兴及其文旅产业品牌化的发展提供一些借鉴。

The cultural brands to build a characteristic town around Chaohu lake are effective measures to enhance the city image and promote the township culture.This article begins with building a tourism culture brand,then explores the regional culture of the characteristic town around Chaohu lake,and analyzes the feasible strategy to shape its cultural brand,which is to provide some reference for the revival of the chain lake culture circle and its tourism cultural industry brand.