合肥火笔画应用传承策略

On the Development Strategy for the Application and Inheritance of Hefei Folk Art of Pyrography

火笔画别名烙画(花),是首批进入安徽省非物质文化遗产省级目录的民间艺术,其巧妙精湛的创作技巧、丰富独特的创作工具和材料以及别具一格的创作题材使其散发着无与伦比的艺术魅力,蕴藏着深厚古老的艺术价值。然而快速的社会变革使合肥火笔画的传承发展遭遇窘境,这一独具匠心的民间艺术在现代化的背景下逐渐衰落。因此,从传承方式、宣传策略、市场运作以及打造城市文化符号四个方面对合肥火笔画的传承发展提出建议,旨在使这项古老的民间艺术重焕生机。

Fire brush painting,also known as pyrograph,is one of the first batch of folk arts to enter Anhui provincial catalogue of intangible cultural heritage.Its ingenious and exquisite creative skills,rich and unique creative tools,materials and themes endow it with unparalleled artistic charm and profound artistic value.However,the rapid social change makes its inheritance and development in Hefei encounter difficulties,and this unique folk art gradually declines under the background of modernization.Therefore,this paper puts forward suggestions for its inheritance and development in Hefei from four aspects:inheritance mode,publicity strategy,market operation and city cultural symbol construction,so as to revitalize this ancient folk art.