二重跨文化消费:跨国影视旅游的内在阐释

Dual Cross-cultural Consumption:an Internal Interpretation of Transnational Film and Television Tourism

跨国影视旅游是中国旅游市场一个突出的文化消费现象,呈现出二重跨文化消费的特征。一重指观众打破文化空间的阻隔,消费承载异国文化符号的影视作品;二重是观众转换为游客,游客跨越地理空间来到异国影视拍摄地旅游,实现异国文化景观的文化再体验与经济消费。二重跨文化消费是根据中国旅游现象概括的与跨国影视旅游相关的一个概念,但也具有普遍意义,揭示了跨国影视欣赏与旅游内在的文化相关性。

Transnational film and television tourism is a prominent cultural consumption phenomenon in China's tourism market,showing the characteristics of dual cross-cultural consumption.On the one hand,it means that the audience breaks the barrier of cultural space and consumes the film and television works that carry foreign cultural symbols;On the other hand the audience is transformed into tourists,and tourists travel across geographical space to foreign film and television shooting places to realize the cultural re-experience and economic consumption of foreign cultural landscapes.Dual cross-cultural consumption is a concept related to transnational film and television tourism based on the phenomenon of Chinese tourism,but it is also of universal significance,which reveals the inherent cultural relevance between transnational film and television appreciation and tourism.