高职市场营销专业群人才培养模式创新与实践--以江西财经职业学院为例

On the Innovation of Talent Training Mode of Marketing Specialty Group in Higher Vocational Colleges-Taking Jiangxi Vocational College of Finance and Economics as an example

专业群是现阶段高职院校内涵建设的重要抓手,而组群逻辑和人才培养模式又是专业群建设的重中之重。江西财经职业学院市场营销专业群遵循产业逻辑和学科逻辑,形成了“一条主线、两大重点、三项融入、四个文化、五维协同”的人才培养模式。

Specialty group is an important starting point for the current connotation construction of higher vocational colleges,and the group forming logic and talent training mode are the top priority of specialty group construction.Following the industrial logic and discipline logic,the marketing specialty group of Jiangxi Vocational College of Finance and Economics has formed a talent training mode of“one main line,two key points,three integration,four cultures and five-dimensional coordination”.