从传播学看信息社会中的高质量图书出版

On the High-quality Book Publishing in the Information Society from the Perspective of Communication

在信息社会,高质量出版并非仅限于图书产品的质量,而应该是整个出版活动的高质高量。从传播学的角度来看,当社会进入信息阶段,大众文化的崛起使传统的传播模式发生了改变,出版业应该敏锐抓住这一契机,深刻把握大众文化的特点,以此来提高整个出版活动的质量。

In the information society,high-quality publishing is not limited to the quality of books,but should be the high-quality of the entire publishing activity.From the perspective of communication science,when society enters the information stage,the rise of mass culture has changed the traditional mode of communication.The publishing industry should seize this opportunity keenly and grasp the characteristics of mass culture in order to improve the quality of the entire publishing industry.