新媒体环境下动态图像艺术的媒介、语言与叙事

Media, Language and Narrative of Dynamic Image Art in the New Media Environment

动态图像正逐渐成为数字媒介下人际网络信息传播的主要视觉形式,通过归纳总结新媒体的媒介环境下动态图像的媒介传播特性,对其本体性深入研究,分析其能成为社交媒介主流视觉元素的原因。探讨动态图像作为视觉符号,视觉形式在数字媒介中的传播,以及其在信息传递、情感表达、隐喻转义方面的视觉语言功能,及其非线性、个性化、互动化的叙事特征。

Moving images are gradually becoming the main visual form of interpersonal network information communication with digital media.By summarizing the media communication characteristics of moving images in the new media environment,this paper deeply studies its ontology,and analyzes the reasons why it can become the mainstream visual elements of social media.This paper discusses the communication of moving images as a visual symbol and visual form in digital media,as well as its visual language function in information transmission,emotional expression and metaphorical transferred meaning,as well as its nonlinear,personalized and interactive narrative characteristics.