网络新型不正当竞争行为认定中的商业道德

Business Ethics in the Identification of New Network Unfair Competition Behavior

我国的网络新型不正当竞争案件日益增多,但正当性评价标准却较为混乱,如何统一认识,理论界和实务界同时将目光投向商业道德。商业道德不同于市民生活中的世俗道德,商业道德以经济人理性为基石,不能为互联网经营者设定过高的道德标准。尽管商业道德与更迭快速的网络市场具有一定的互斥性,但商业道德可以作为认定正当性的主要标准,因为网络领域的自由离不开商业道德的缰绳。将普遍被认为是恶的行为纳入商业道德规制的范畴,可以明确商业道德的范畴。违反商业道德的行为主要有五种:搭便车、食人而肥、不劳而获;无故伤害他人;恶意为之;欺骗;违反行业惯例。在适用商业道德标准时,应动态谨慎适用,运用好比例原则,同时考虑技术因素和产业因素。

The number of new network unfair competition cases in China is increasing day by day,but the legitimacy evaluation criteria is relatively chaotic.How to unify the understanding,the theoretical and practical circles will focus on business ethics.Business ethics is different from the secular morality in the life of citizens,we should not set too high moral standards for Internet operators.Although business ethics and the rapid change of the Internet market have a certain mutual exclusion,business ethics can be regarded as the main standard of legitimacy,because freedom in the field of network is inseparable from the reins of business ethics.The category of business ethics can be clearly defined by bringing generally considered evil behaviors into the category of business ethics regulation.There are five main acts against business ethics:hitchhiking,cannibalism and fat,gain without work;harm others without cause;act maliciously;deception;violation industry practice.When applying business ethics standards,we should apply them dynamically and carefully,make good use of the principle of proportion,and consider technical and industrial factors at the same time.