化工用煤市场“4P+C”营销策略创新与实践

Innovation and practice of“4P+C”marketing strategy in chemical coal market

榆林销售公司每年商品煤销量近7000万t,统销矿井储量巨大、煤质优良。该公司以高质量发展为指引,立足资源禀赋优势,瞄准蓬勃发展的现代化工用煤市场,从产品、定价、渠道和促销4方面全面提升营销质效;以客户为中心,开展营销服务,取得了良好的营销效果。

Yulin Sales Company sells nearly 70 million tons of commercial coal every year,with huge reserves and excellent coal quality.Guided by high quality development and based on the advantages of resource endowment,the company aims at the booming modern chemical coal market and implements the“4P+C”marketing strategy in this market,which has achieved good marketing effects.