基于产业生态视角的农村电商直播研究

Research on Rural E-commerce Live Broadcasting from the Perspective of Industrial Ecology

电商直播在农村的建设和发展中具有较强的生态属性,应将其视作整体进行生态化、系统化的研究。梳理农村电商直播的生命物质与非生命物质,剖析生态秩序和生态构成,提出产业生态系统基本模型。通过对模型结构分析,确定产业生态系统在良性循环下的平衡条件。农村电商直播产业生态化治理可开发潜在的消费群体,提高农产品销量,帮助农产品实现特色发展,推进形成我国的农村经济新发展、新面貌。

The construction and development of e-commerce live broadcasting in rural areas has a strong ecological attribute,which should be regarded as a whole for ecological and systematic research.The paper sorts out the living and non living substances of rural e-commerce live broadcasting,analyzes the ecological order and ecological composition,and puts forward the basic model of industrial ecosystem.Through the analysis of the model structure,the equilibrium conditions of the industrial ecosystem under the virtuous cycle are determined.The ecological management of rural e-commerce live broadcasting industry can develop potential consumer groups,improve the sales volume of agricultural products,help agricultural products achieve characteristic development,and promote the formation of a new development and new features of China's rural economy.