新媒介背景下的图形语言转译与表达探析

On the Translation and Expression of Graphic LanguageUnder the Background of New Media

伴随各种视觉媒介的兴起与发展、新媒体技术的广泛推进,图形语言以更丰盛多元的面貌呈现在大众眼前。通过对视觉语言形态、特征与意向的分析,来揭示新媒介对图形语言发展带来的革命性影响,归纳出图形语言在媒介更迭下的信息传达、艺术形式特征,尝试开辟图形语言转译与表达的新视角,以期更好地指导个性化的设计实践。

With the rise and development of all kinds of visual media and the development of new media technology,the graphic language presents itself to the public with a more abundant and diversified appearance.This paper reveals the revolutionary influence of the new media on the development of the graphic language through the analysis of the form,characteristics and intention of the visual language,and sums up the information transmission characteristics and artistic expression forms of the graphic language under the alternation of the media,try to open up a new visual angle of graphical symbol language construction,in order to better guide the personalized design practice.