摘要
中医学凝聚了古代东方文化中的科学技术与哲学艺术,这些信息内容通过文字、图像等视觉手段传承至今,现存古代中国传统医学图像大致可以分为身体、诊疗、药物、本草、养生5种类别。这些图像既有信息传达的功能性特点,又在传达过程中创造了独特的造型之美。本研究使用皮尔斯记号论(Semiotics)等方法,从视觉传达的角度分析了中国传统医学图像的视觉系统,论述了中国传统医学图像具有写实性、直观性、象征性、故事性、艺术性5类特点。
Chinese Traditional Medicine embodies the science and technology,philosophy,and art in ancient oriental culture.These messages have been passed down to this day through visual means such as text and images.The existing ancient TCM images can be roughly divided into five categories:body,treatment,medicine,Chinese Materia medica and health preservation.These images not only have the functional characteristics in the communication of information,but also create the unique art of modeling in the communication process.TCM images have five characteristics:realism,intuition,symbolism,story and artistry.This study analyzes the visual system of TCM images from the perspective of visual communication by using Pierce's semiotics and other methods.
出处
《创意与设计》
2021年第6期82-91,共10页
Creation and Design
关键词
中医图像
记号论
视觉传达
信息可视化
Chinese traditional medicine image
semiotics
visual communication
information visualization