新冠疫情对我国体育产业结构优化升级的影响及对策

Impact of COVID-19 on the Optimization and Upgrading of China's Sports Industry Structure and Countermeasure

运用文献资料、数据分析等方法,研究新冠肺炎疫情背景下我国体育产业结构的优化升级。疫情前,我国体育产业结构朝“服务化”方向推进、本体产业比重过低、内部各业态发展质量失衡。疫情对我国体育产业结构优化升级的影响:促使居民体育消费趋于保守、加快体育产业数字化转型、加速体育产业内部资源整合、推动体育服务业梯队结构优化。提出后疫情时代推进我国体育产业结构优化升级的对策:加快推进体育产业供给侧结构性改革;畅通国内大循环以全面激活体育消费;进一步推动体育产业数字化转型升级;构建有利于产业结构调整的体育治理机制。

By using the methods of literature review and data analysis,this paper studied the optimization and upgrading of China's sports industry structure under the background of COVID-19.Before the outbreak of the epidemic,China's sports industry structure was advancing towards the direction of service,the proportion of the main industry was too low,and the development quality of various internal formats was unbalanced.The impact of COVID-19 on the optimization and upgrading of China's sports industry structure:It has prompted residents to be conservative in sports consumption,quicken up the digital transformation of the sports industry,accelerated the integration of internal resources in the sports industry,and boosted the optimization of the echelon structure of the sports service industry.In the post-epidemic era,to promote the upgrading,we should accelerate supply-side structural reform of the sports industry,smooth domestic circulation to fully activate sports consumption,further promote the digital transformation and upgrading of the sports industry,and construct the sports administration mechanism conducive to the industrial structure adjustment.