我国体育消费发展现状及促进策略

Current Situation of Sports Consumption and Promotion Strategy in China

运用文献资料法等,对我国体育消费演进特征及发展现状进行分析,提出促进策略。演进特征:从基础消费向发展消费演进;从单一群体向多元群体演进;从功能性消费向精神体验演进。发展现状:规模持续扩大、水平不断升级、分层日渐清晰,面临政策落实有待深入、消费观念有待引领、高质量供给不充分、规则标准亟待健全、消费权益亟须保障等问题。促进策略:营造良好环境,落实相关政策;打造数字化体育消费新场景;加强研制体育消费市场标准;完善体育消费权益保障制度;构建高质量体育消费发展体系。

The paper analyzes the evolution characteristics and development status of sports consumption in China,and puts forward promotion strategies.The paper analyzed its evolution characteristics as follows:from basic consumption to development consumption evolution,from single group to multiple group,from functional consumption to spiritual experience.The current situation of sports consumption:the scale continues to expand;the level continues to upgrade;the stratifi cation is increasingly clear;the policy implementation needs to be in-depth;consumption concept needs to be guided;high-quality supply is not suffi cient;rules and standards need to be improved;consumer rights and interests need to be protected and so on.Promotion strategies:We will create a good environment to implement relevant policies,create a new scene of digital sports consumption,strengthen the development of sports consumption market standards,improve the sports consumption rights and interests protection system,build a development system for high-quality sports consumption.