从IFLA国际营销奖看公共图书馆营销定位及策略——以IFLA国际营销奖一等奖项目“邻里图书馆”为例

Observing the Marketing Orientation and Strategy of Public Libraries from IFLA International Marketing Award——Taking the First Prize of IFLA International Marketing Award Project "Neighborhood Library" as an Example

对荣获历届IFLA国际营销奖公共图书馆一等奖的项目进行分析,并以2020年IFLA国际营销奖一等奖获奖项目"邻里图书馆"为例,对公共图书馆营销的定位、运行策略、实施成效等进行梳理和总结,进而关联性分析和探究我国公共图书馆创新服务的策略。

The paper makes an analysis of the previous public library projects awarded first prize of IFLA International Marketing Award,combs and summarizes public library’s marketing positioning,operation strategy,implementation result,ect.by taking the "Neighborhood Library" project which awarded first prize of 2020 IFLA International Marketing Award as an example,then it analyzes and explores the strategies of Chinese public libraries innovation services.