美国加州大学图书馆捐赠服务工作分析及启示

Analysis and Enlightenment of Donation Service in University of California library

采用文献分析法和网络调查法从捐赠项目、捐赠主体、捐赠方式、捐赠回馈、捐赠政策等方面对美国加州大学10所分校图书馆的捐赠服务进行分析。研究发现,其捐赠服务具有多渠道和广维度的捐赠宣传、多类型和灵活化的捐赠方式、多层级和人性化的捐赠回馈、个性化和定制化的捐赠策略、严审核和预沟通的捐赠规范等特征。基于此,提出对我国高校图书馆捐赠服务工作的启示,即明确宣传策略,扩大宣传力度;加强部门联动,树立协作意识;制定回馈政策,增强捐赠荣誉;拓展捐赠形式,提高服务水平。

In this paper,by using the methods of literature analysis and network survey,the author makes an analysis of donation services in libraries of 10 branches of University of California from the aspects of donation items,donors,donation methods,donation feedback and donation policies.It is found that these donation services have the characteristics of multi-channel and wide-dimensional donation propaganda,multi-type and flexible donation methods,multi-level and humanized donation feedback,sub-subject and customized donation strategy,strict examination and pre-communication donation norms,etc.Based on this,it proposed the enlightment of donation services in Chinese university libraries,that is clarifying publicity strategy and expanding publicity;strengthening department linkage and establishing cooperation consciousness;formulating feedback policies and enhancing the honor of donation;expanding the form of donation and improving service level.